Willow Investments
Business planning first.Then we build and test.
From AI ETF planning in 2018 to building in today's AI cycle. We don't just invest; we build and test ideas ourselves.
Since 2018
AI ETF and global index business planning.
Dev partner
A data operations project for AI services.
In-house
A learning and education app of our own.
Structure drives behavior.
So our work begins with business planning: we design structures, surface opportunities, and increasingly build and test them ourselves.
01Finance
ETF & Index Business Planning
We plan AI ETF and global index businesses, and collaborate with institutions.
Plan
Starting from AI ETF planning in 2018, we expanded into US ETFs and global indices, and still design new product structures today.
Partner
We collaborate with fintech startups, ETF managers, and other institutions, working through structures from planning to execution.
02AI
Finding AI opportunities & building directly
We find AI investment opportunities, then build and experiment with them ourselves.
Discover
We surface investment and business opportunities with long-term upside in the AI cycle, then narrow them to what's worth validating ourselves.
Build
A data operations project for AI services with a development partner, plus an in-house learning & education app.